CONTENT MARKETING

Leverage the reputation and reach of the built environment sector's most trusted independent media titles to engage prospects across the content marketing funnel.

MEAN DAILY UNIQUE VISITORS

PEAK DAILY UNIQUE VISITORS

NEWSLETTER SUBSCRIBERS

PROMOTE KNOWLEDGE-LED CUSTOMER SOLUTIONS

Establishing thought leadership requires more than an audience. It requires a partner with a detailed understanding of your marketplace. it requires the backing of a team with a a track-record of supporting new and existing brands with even their toughest marketing challenge. And above all, it requires results - rather than just marketing speak and empty promises.

TOP-OF-FUNNEL CONTENT PROMOTION

Raise brand profile and awareness with Top of Funnel (TOFU) content marketing from FMIndustry.com. 

Sponsored EDITORIAL

Perfect for vendor-neutral and advertorial content, sponsored placements receive priority placement over our regular online editorial, and are featured for the length of your campaign.

 

  • Drive warm prospects to your website or business development team
  • Promote vendor-neutral content alongside advertorials and native presentations to enhance credibility and brand trust
  • Maximise share-of-voice (SoV) on FMIndustry.com - sponsored content is  promoted across the website

CO-AUTHORED CONTENT

Take editorial impartiality to the next level by co-authoring one or a series of articles with FMIndustry.com's award-winning editorial team.

 

  • Align your brand with the facility services sector's most respected independent media brand
  • Ensure your promotional collateral meets the same exacting standards as our in-house content
  • Receive valuable 3rd-party endorsement of your capabilities from clients or independent experts as part of the content development process

SOLUS Newsletters

Your email list is a goldmine, just waiting to bring in the money. Increase the touchpoints with your most loyal clients by keeping them up to date with industry news and company updates. Our expert marketing team will produce a custom written and designed eNewsletter to be distributed at a frequency of your choosing.

  • Outsource newsletter creation to a team of content and design experts
  • Increase engagement of loyal customers
  • Build a subscriber list of primed prospects

 

Editorial Report Sponsorships

Sponsoring one of our market-trusted editorial reports allows FM businesses to improve brand authority. Your business logo will be displayed prominently on the cover of the report, and your sponsorship will be mentioned in marketing emails to our 137,000 newsletter subscribers. Position your brand as an industry expert committed to advancing the entire industry through the sharing of knowledge.

  • Sponsor the eagerly anticipated quarterly editorial reports
  • Increase brand authority with logo display on the report and in all marketing
  • Generate leads with a list of prospects that download the report

 

Explainer Videos

Explainer videos are a preferred promotion method because they prime viewers for a sale by providing value. FM businesses have the flexibility to promote expertise in a method that is consistent with their brand voice and creates demand for your product or service. Explainer videos are more likely to be shared on social media and through email than any other content type.

 

  • Educate FM professionals with an easy to digest explainer video
  • Boost brand recognition
  • Generate traffic to your website for customers wanting to learn more

Perspectives

Perspectives is a regular feature where we allow industry professionals to provide valuable insights on news and events. Businesses can get their names in front of the FMIndustry.com audience while they are keeping up to date with developments in the FM industry.

  • Weigh-in on industry news as an expert
  • Promote products or services briefly while educating the FMIndustry.com audience
  • Grow brand recognition and trust

 

Infographics

Infographics offer an efficient and easy-to-understand way to share data and engage customers to read long form content. As attention spans shorten, it is vital for businesses to capture the interest of readers to engage them to continue reading. FMIndustry.com designers can create infographics that are eye-catching and easy to read.

 

  • Deliver data in an accessible way
  • Share insights or results to engage new prospects and existing customers alike
  • Reach busy professionals who are selective in the content they consume

Market Spotlight

Market spotlights drill down into a topic to create a comprehensive guide. FMIndustry.com’s 6,400 daily unique visitors will see you as the go-to authority on your market spotlight topic. Generate leads who are looking for solutions or education in a niche area.

  • Deliver comprehensive content about a special interest topic
  • Position your brand as the leading authority on the topic
  • Generate leads interested in the topic and actively seeking solutions

 

white papers

Publishing a white paper gives a brand authority as a thought-leader in niche topics. FMIndustry.com offers a white paper library to its readership of FM and CRE professionals, which is often promoted to its 137,000 strong email list. Publish your existing white paper in our white paper library or purchase our done for you service to build brand authority without the writing and design work.

 

  • Establish your business as a thought-leader in a particular topic
  • Provide solutions and recommendations to FM pain points
  • Generate hot traffic who are looking for further education and solutions

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Elevate Brand Awareness

Our solutions for boosting brand visibility and recognition include:

■ Strategic Advertising: Extend your brand’s reach with precision.

■ Content Marketing: Craft compelling narratives for a consistent brand identity.

■ Multi-Platform Social Engagement: Cultivate meaningful connections across diverse channels.

■ Virtual Seminars and Immersive Events: Showcase your authority.

■ Strategic Remarketing: Repurposing and retargeting your content to maintain your dominant position.

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Target Demand Generation

Cultivate interest and drive conversions by combining:

■ Account-Based Marketing (ABM): Target high-value prospects.

■ Holistic Omnichannel Outreach: Personalise connections seamlessly.

■ Tailored Content Campaigns: Nurture leads with customised content journeys that generate interest.

■ Lead Scoring and Segmentation: Identify and prioritise your prospects.

■ Marketing Automation: Streamline your CRM seamlessly and support scalability.

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Let's work together

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