EDITORIAL CALENDAR
Explore our comprehensive editorial calendar for insights and industry trendsBoost Returns from your Omnichannel Campaign
Display advertising reinforces brand awareness and drives conversions. We'll help integrate it into your omnichannel strategy.
EDITORIAL GUIDELINES FOR CONTRIBUTORS
FMIndustry.com welcomes high-quality editorial submissions that resonate with our target audience of facility services and corporate real estate professionals, decision-makers and stakeholders. To ensure the integrity, impartiality, and relevance of our publication, we ask contributors to adhere to the following editorial guidelines which are designed to maintain a consistent standard of excellence and provide a valuable reading experience for our audience.
1. Impartiality and Vendor-Neutrality:
- Content should be impartial and vendor-neutral, free from promotional bias or favoritism towards specific companies, products, or services.
- Avoid direct endorsements or overly promotional language that may compromise the integrity of the content.
- Provide objective analysis, insights, and expert opinions to inform and educate readers without bias.
Example: Instead of promoting a particular solution, offer a comprehensive analysis of various approaches, weighing their pros and cons objectively.
2. Proper Referencing:
- Ensure that all factual information, statistics, quotes, and external sources are properly referenced.
- Use reputable sources and provide accurate citations to support your claims.
- Give credit to original authors and publications, avoiding plagiarism or copyright infringement.
Example: When discussing industry statistics, include links or citations to respected research reports or authoritative sources.
3. Originality:
- Submit only original content that has not been published elsewhere.
- Provide unique insights, perspectives, and analysis to differentiate your content.
- Avoid duplicating information already covered extensively within the industry.
Example: Offer fresh insights and unique viewpoints on emerging trends or challenges, rather than rehashing common industry knowledge.
4. Relevance:
- Tailor your content to address the specific needs and interests of our target audience.
- Focus on current issues, trends, and challenges faced by businesses in the industry or niche we serve.
- Provide practical advice, solutions, and actionable takeaways that our readers can apply in their professional roles.
Example: Address the pain points or opportunities our readers encounter in their day-to-day operations, offering relevant strategies or best practices.
5. Clarity and Readability:
- Use clear and concise language to convey your ideas effectively.
- Avoid jargon, acronyms, or technical terms that may confuse readers.
- Break down complex concepts into digestible and easily understandable information.
Example: Provide definitions and explanations for technical concepts to ensure readers with varying levels of expertise can comprehend the content.
6. Length and Formatting:
- Follow the specified word count guidelines for your article submission.
- Structure your content with headings, subheadings, and paragraphs to enhance readability.
- Use bullet points, numbered lists, or bolded text to highlight key takeaways or important information.
Example: Ensure your content is concise and focused, presenting the most relevant information within the given word limit.
7. Editorial Review and Editing:
- Be open to the editorial team's feedback and suggestions.
- Collaborate to refine your content and ensure it aligns with the publication's standards.
- Accept that your content may undergo editing for clarity, grammar, and adherence to style guidelines.
Example: Work closely with the editorial team to enhance the quality and coherence of your article, embracing their input and expertise.
8. Copyright and Permissions:
- Obtain the necessary permissions and rights to use any images, graphics, or multimedia included in your submission.
- Properly attribute and credit all quoted or referenced material, respecting copyright laws.
- Include image credits or captions and provide links to original sources where applicable.
Example: Ensure you have the necessary permissions and provide proper attribution for any visual content or quoted material used.
Conclusion:
By adhering to these editorial guidelines, you contribute to the professionalism, credibility, and value of our B2B magazine. Your commitment to providing impartial, vendor-neutral content that is properly referenced ensures that our readers receive accurate, reliable, and informative articles.
We appreciate your dedication to delivering original insights and perspectives that resonate with our target audience. By maintaining relevance, clarity, and readability, your content will captivate readers and empower them with actionable knowledge they can apply in their professional endeavors.
Remember, our editorial team is here to support you throughout the process, offering guidance and feedback to help refine your articles. Together, we can create a publication that serves as a trusted resource for industry professionals, fostering innovation, collaboration, and growth.
Thank you for your valuable contributions to our B2B magazine. We look forward to publishing your insightful and engaging content.
Please note that these guidelines are subject to periodic updates to ensure the highest editorial standards. We encourage you to check our website regularly for any revisions or additional guidelines that may be implemented.
Should you have any questions or need further clarification, please do not hesitate to contact our editorial team.
Example: The Editorial Team at [B2B Magazine Name]
MEAN DAILY UNIQUE VISITORS
PEAK DAILY UNIQUE VISITORS
NEWSLETTER SUBSCRIBERS
EDITORIAL CALENDAR
| June | July | August | September | October | November | |
|---|---|---|---|---|---|---|
| Theme | Workplace Trends and Strategies | Sustainability and Energy Management | Digital Transformation in Facilities Management | Workplace Health and Safety | Real Estate and Portfolio Management | Asset and Facility Maintenance |
| Feature Article | Embracing Hybrid Work Models for the Future of Work | Advancing Sustainability Practices in Facility and Real Estate Management | Harnessing Technology for Enhanced Facility Operations | Prioritising Employee Health and Safety in Facilities | Optimising Real Estate Portfolio for Business Success | Enhancing Facility Performance through Proactive Maintenance |
| Case Study | Successful Implementation of Flexible Workspace Solutions | Achieving Energy Efficiency through Building Retrofits | Successful Implementation of Smart Building Solutions | Creating Safe and Healthy Work Environments | Effective Space Planning and Utilisation Strategies | Successful Asset Management Strategies in FM |
| Interview | Interview with a Workplace Strategist: Adapting to Changing Workforce Needs | Interview with a Sustainable Facilities Expert: Strategies for Green Operations | Interview with a Digital Transformation Leader: Key Insights for FM | Interview with a Workplace Health Specialist: Strategies for Well-being | Interview with a Real Estate Portfolio Manager: Key Considerations | Interview with an Asset Management Expert: Best Practices and Tips |
| Industry Trends | The Evolution of Workplace Design and Employee Experience | Net-Zero Buildings and Renewable Energy Solutions | IoT, AI, and Automation in Facilities Management | Technology Innovations for Workplace Safety | Workplace Localization and Portfolio Optimization | Digital Twins and BIM for Asset Performance Optimisation |
| Regional Focus | Workplace Trends in Different Geographical Locations | Sustainable Real Estate Initiatives in Different Regions | Digital Transformation Initiatives in Different Industries | Occupational Health and Safety Regulations in Different Countries | Real Estate Market Trends in Different Locations | Maintenance Practices in Different Facility Sectors |
| Business Area | Optimising Space Utilisation and Planning for Hybrid Work | Sustainable Procurement and Green Supplier Engagement | Integrating Integrated Workplace Management Systems (IWMS) | Implementing Effective Emergency Preparedness Plans | Lease Management and Negotiation Strategies | Implementing Preventive Maintenance Programs |
| Operational Topic | Technology Solutions for Agile Workforce Management | Implementing Sustainable Waste Management Strategies | Leveraging Data Analytics for Predictive Maintenance | Ensuring Compliance with Health and Safety Standards | Assessing Real Estate Portfolio Performance Metrics | Utilising IoT for Remote Asset Monitoring |
| jan | feb | mar | apr | may |
|---|---|---|---|---|
| ddd | dddd | |||
| ddd | ||||
| ddd | ||||
| dd | ddd |
STANDARD DISPLAY ADS
With IID Media you can enhance your omnichannel campaign by reaching potential customers with standard display Ads at multiple touchpoints
■ Maximise your brand's reach with run-of-site (ROS) placement across one or more of our websites
■ Implement popular IAB standard Ad sizes, including leaderboard (728x90px), medium rectangle (300x250px) and skyscraper (160x600px)
■ Stay informed with campaign updates from our hosted instance of Revive Adserver
HIGH-IMPACT DISPLAY ADS
Power up your omnichannel campaign and drive awareness and conversions with messaging that demands attention at multiple touchpoints
■ Implement standout IAB Billboard (970×250px) or portrait (300×600px) Ads for maximum visibility and impact
■ Tailor your Ad experience to visitors on the go with IAB smartphone (300×50px) banners
Pictured: High-impact Ad delivery on FMIndustry.com for global clean air solutions provider, Camfil A/S.
HOMEPAGE TAKEOVER (HPTO)
Do you need to drive brand engagement, deliver critical corporate messaging, or support solution launches? Activating a HPTO on any of IID Media's market-leading online magazine titles guarantees a lasting impression on your target audience.
■ Capture the attention of visitors with your branded creative as the homepage background skin and exclusive tenancy of all advertising inventory
■ Benefit from third-party measurement solutions including display tags support for most major ad servers
Pictured: HPTO of FMIndustry.com by global energy solutions provider and UK FTSE 100 member company, Centrica plc.
DEDICATED MICROSITE
Take control of the narrative, optimise your omnichannel campaign, and elevate visitor experiences of your brand to the next level.
■ Achieve 100% share-of-voice (SOV) for visitors to your dedicated brand space, creating an immersive and uninterrupted experience
■ Engage your audience with your selection of interest-based editorial, advertorial, or video content framed by your corporate branding to dprovide a cohesive brand experience across all channels
■ Funnel prospects by tailoring your content to different stages of the buyer journey, driving conversions and increasing ROI
Pictured: Microsite implementation for EVVA-WERK GmbH on FMIndustry.com funneling visitors from Austria, Belgium, Switzerland, Germany, Italy, Netherlands, Sweden and the UK to dedicated landing pages in different European languages.
NEWSLETTER ADVERTISING
Reach our engaged audience of newsletter subscribers with a display, native or recruitment ads campaign.
■ Serve IAB medium rectangle (300×250px) or dedicated smartphone banner (300×50px) Ad units
■ Optionally retarget newsletter recipients of your newsletter messaging on LinkedIn and Facebook to reinforce.
■ Choose between broad-scope and segmented audience targeting (by sector/vertical, job function), or deliver solus newsletter broadcasts geotargeted by country or continent
Pictured: Solus email recruitment broadcast for HM Courts & Tribunals Service (UK Ministry of Justice)/Havas People.
VIDEO
Elevate your brand with video that drives engagement across multiple channels.
■ Leverage the power of video storytelling with creative that resonates across devices and platforms, from desktop to mobile
■ Show video ads in pre-, mid- or post- roll in-stream, outstream and native formats or amplify your existing Vimeo or YouTube conent with omnichannel marketing to engage buyers on their journey.
■ Host or commission a "Video Walkthrough" of property you are offering for sale or to rent, or to demonstrate your facilities and on-site capabilities to buyers of your solutions.
■ Maximise ROI with data-driven insights and optimisation that ensures video ads and native (promotional) video footage perform at their best
Pictured: Video promotion on FMIndustry.com of Briton 'Fire Door Safety in Review' guide by American-Irish multinational security and life-safety solutions provider, Allegion plc.
360 DEGREE EXPERIENCES
Take your engagement to the next level by offering 360 Degree VR video experiences initiated by web visitors clicking and dragging on a region of their smartphone/touchscreen monitor
■ Experience new possibilities for audience interaction by combining video, and standard or panoramic photo content within your VR space
■ Boost purchasing intent by up to 27% and brand recollection by up to 28% compared to static 2D advertising (Nielsen).
■ Use ready-made collateral or commission a 360 Degree media experience from our design studio
■ We fully support the IAB 360-degree ad format
QUICK SPECS - DISPLAY & VIDEO
| Ad Type | Ad Format | Dimensions/Specifications |
|---|---|---|
| DISPLAY ADVERTISING | Standard Display Ads | 728x90px, 300x250px, 160x600px |
| High-Impact Display Ads | 970x250px, 300x600px | |
| Homepage Takeover (HPTO) | Varies, typically 1280x1024px or 1920x1080px | |
| NEWSLETTER ADVERTISING | Medium Rectangle | 300x250px |
| Smartphone Banner | 300x50px | |
| VIDEO | Pre-Roll, Mid-Roll, Post-Roll | 16:9 Aspect Ratio |
A SELECTION OF PAST AND CURRENT CLIENTS
TESTIMONIALS & CASE STUDIES
“Thanks for your efforts, we had a good result...it's the best money we ever spent!”
Omnichannel promotion of 250+ commercial building IBM TRIRIGA® Integrated Workplace Management System [IWMS] implementation and remediation tender from July to August 2020 during New South Wales' Covid-19 lockdown. Target countries: Australia, New Zealand, United States, United Kingdom, Netherlands, India and Singapore.
