DISPLAY & VIDEO ADVERTISING

Drive Top-of-Funnel Awareness with Strategic Ad Placements

Boost Omnichannel Returns with Display and Video Advertising

Skyrocket conversions and generate leads. Seamlessly integrate display ads into your omnichannel strategy.

Unlock the potential of your advertising strategy with the power to choose between broad or narrow scope audience targeting. Seamlessly reach diverse audiences across multiple channels and devices, amplifying brand recognition and driving higher conversion rates. Elevate your marketing with our tailored advertising solutions.

Unleash the full potential of your brand with our extensive inventory of static, video, and immersive ad units, featuring both standard and standout formats. Experience enhanced engagement as you secure a larger share of voice (SOV) in the market, captivating your target audience and maximising your brand's impact.

MEAN DAILY UNIQUE VISITORS

PEAK DAILY UNIQUE VISITORS

NEWSLETTER SUBSCRIBERS

STANDARD DISPLAY ADS

With IID Media you can enhance your omnichannel campaign by reaching potential customers with standard display Ads at multiple touchpoints

■ Maximise your brand's reach with run-of-site (ROS) placement across one or more of our websites

■ Implement popular IAB standard ad sizes for broader visibility, including leaderboard (728x90px), medium rectangle (300x250px) and skyscraper (160x600px)

■ Stay informed with campaign updates from our hosted instance of Revive Adserver

HIGH-IMPACT DISPLAY ADS

Power up your omnichannel campaign and drive awareness and conversions with messaging that demands attention at multiple touchpoints

■ Implement standout IAB Billboard (970×250px) or Portrait (300×600px) Ads for maximum visibility and impact

■ Tailor your Ad experience to visitors on the go with IAB Smartphone (300×50px) banners

Pictured: High-impact Ad delivery on FMIndustry.com for global clean air solutions provider, Camfil A/S.

HOMEPAGE TAKEOVER (HPTO)

Do you need to drive brand engagement, deliver critical corporate messaging, or support solution launches with a lasting impression?

■ Capture the attention of visitors with your branded creative as the homepage background skin and exclusive tenancy of all ad inventory

■ Integrate campaign reporting including support for display tags from most major third-party ad services

Pictured: HPTO of FMIndustry.com by global energy solutions provider and UK FTSE 100 member company, Centrica plc.

DEDICATED MICROSITE

Take control of the narrative, optimise your omnichannel campaign, and elevate visitor experiences of your brand to the next level.

■ Achieve 100% share-of-voice (SOV) for visitors to your dedicated brand space, creating an immersive and uninterrupted experience

■ Engage narrow-scope audience with your selection of interest-based editorial, advertorial or video content framed by your corporate branding

■ Tailor your content to different stages of the buyer journey, driving conversions and increasing ROI

Pictured: Multi-language microsite implementation for EVVA-WERK GmbH on FMIndustry.com with geotargeting and dedicated landing pages for visitors from Austria, Belgium, Switzerland, Germany, Italy, Netherlands, Sweden and the United Kingdom.

NEWSLETTER ADVERTISING

Reach our engaged audience of newsletter subscribers with a display, native or recruitment ads campaign.

■ Reach engaged subscribers with display, native, or recruitment ads campaigns

■ Serve IAB standard ad units or retarget recipients on LinkedIn and Facebook

■ Choose between broad-scope or segmented audience targeting, or deliver geotargeted broadcasts

Pictured: Solus email recruitment broadcast for HM Courts & Tribunals Service (UK Ministry of Justice)/Havas People.

VIDEO

Elevate your brand with video that drives engagement across multiple channels.

■ Leverage the power of video storytelling with creative that resonates across devices and platforms, from desktop to mobile

■ Show video ads in pre-, mid- or post- roll in-stream, outstream and native formats or amplify your existing Vimeo or YouTube conent with omnichannel marketing to engage buyers on their journey.

■ Host or commission a "Video Walkthrough" of property you are offering for sale or to rent, or to demonstrate your facilities and on-site capabilities to buyers of your solutions.

■ Maximise ROI with data-driven insights and optimisation that ensures video ads and native (promotional) video footage perform at their best

Pictured: Video promotion on FMIndustry.com of Briton 'Fire Door Safety in Review' guide by American-Irish multinational security and life-safety solutions provider, Allegion plc.

360 DEGREE EXPERIENCES

Take your engagement to the next level by offering 360 Degree VR video experiences initiated by web visitors clicking and dragging on a region of their smartphone/touchscreen monitor

■ Offer interactive VR video experiences to enhance engagement

■ Combine video and photo content within your VR space

Boost purchasing intent by up to 27% and brand recollection by up to 28% with immersive advertising. (Source: Nielsen)

QUICK SPECS - DISPLAY & VIDEO

Ad Type	Ad Format	Dimensions/Specifications
DISPLAY ADVERTISING	Standard Display Ads	728x90px, 300x250px, 160x600px
	High-Impact Display Ads	970x250px, 300x600px
	Homepage Takeover (HPTO)	Varies, typically 1280x1024px or 1920x1080px
NEWSLETTER ADVERTISING	Medium Rectangle	300x250px
NEWSLETTER ADVERTISING	Smartphone Banner	300x50px
VIDEO	Pre-Roll, Mid-Roll, Post-Roll	16:9 Aspect Ratio

SOME PAST AND CURRENT PARTNER BRANDS

TESTIMONIALS & CASE STUDIES

“Thanks for your efforts, we had a good result...it's the best money we ever spent!”

Omnichannel promotion of 250+ commercial building IBM TRIRIGA® Integrated Workplace Management System [IWMS] implementation and remediation tender from July to August 2020 during New South Wales' Covid-19 lockdown. Target countries: Australia, New Zealand, United States, United Kingdom, Netherlands, India and Singapore.

Michael Buchanan

Procurement Category Manager— People, Performance & Technology, City of Sydney