VISUAL BRAND COMMUNICATION
Fitting together every piece of your brand promotion jigsaw, 24/7.PROMOTE KNOWLEDGE-LED CUSTOMER SOLUTIONS
Establishing thought leadership requires more than an audience. It requires a partner with a detailed understanding of your marketplace. it requires the backing of a team with a a track-record of supporting new and existing brands with even their toughest marketing challenge. And above all, it requires results - rather than just marketing speak and empty promises.
MEAN DAILY UNIQUE VISITORS
PEAK DAILY UNIQUE VISITORS
NEWSLETTER SUBSCRIBERS
STANDARD DISPLAY ADS
Activate standard display advertising to increase brand awareness with broad-scope personas sitewide.
■ Maximise your brand's reach with run-of-site (ROS) placement
■ Implement the popular IAB leaderboard (728×90px), medium rectangle (300×250px) or skyscraper (160x600px) ad unit sizes
■ Stay informed with campaign updates from our hosted instance of Revive Adserver
HIGH-IMPACT DISPLAY ADS
Kickstart the buyer journey by demanding the attention of audiences with high-impact static or rich media experiences.
■ Implement IAB Billboard (970×250px) or portrait (300×600px) ad units
■ Provide a tailored message for visitors on the go with IAB smartphone banner (300×50px) ad units
Homepage takeover promotion of British Gas Business and Panoramic Power™ sensor businesses by global FTSE 100 distributed energy solutions provider, Centrica plc.
Homepage Takeover (HPTO)
Drive brand engagement or support solutions launches and critical corporate announcements with a homepage takeover (HPTO) combining exclusive tenancy of all advertising inventory on our homepage with your branded creative as the background skin.
■ Maximise ad impressions with 100% share-of-voice (SOV) for your creative on the main entry page to FMIndustry.com
■ Benefit from cost-per-day pricing (minimum campaign length 3 consecutive days/maximum 21 consecutive days)
DEDICATED MICROSITE
Take control of the narrative with a dedicated microsite implementation (yourbrand.fmindustry.com), complete with top-level menu link on FMIndustry.com. (NB Minimum campaign length 1 month).
■ Achieve 100% share-of-voice (SOV) for visitors to your dedicated brand space
■ Engage visitors with your selection of interest-based editorial, advertorial or video content framed by your corporate branding
■ Funnel prospects by tailoring your brand experiences to different stages of the buyer journey
Multi-language microsite implementation with geo-targeting of visitors from 7 countries (Austria, Belgium, Switzerland, Germany, Italy, Netherlands and Sweden) for access control solutions manufacturer, EVVA Sicherheitstechnologie GmbH.
NEWSLETTER ADVERTISING & SPONSORSHIP
Drive interaction from OUR audience inboxes with a display advertising campaign or sponsor a (solus) newsletter designed with your content and corporate branding.
■ Serve IAB medium rectangle (300×250px) or dedicated smartphone banner (300×50px) ad units
■ Optionally add social media retargeting to show your ads again to newsletter recipients who visit LinkedIn or Facebook
■ Choose between broad-scope and segmented audience targeting (by sector/vertical, job function, country) for sponsored newsletter broadcasts.
VIDEO & VIRTUAL/CPD EVENTS
VIDEO INTERVIEW
■ Commission one or a series of 5-7 minute video episodes to be hosted on FMIndustry.com.
■ Discuss your company or recent knowledge-led solutions with a member of our editorial team
■ Alternatively obtain a valuable third-party endorsement of your capabilities by nominating a contact at a customer organisation for us to interview
WEBINARS & VIRTUAL CPD EVENTS
■ Engage prospects by sponsoring a 60-minute webinar presentation with Q&A session which will be promoted in our newsletter and hosted on FMIndustry.com
■ Alternatively, present a virtual training session to educate and inform invited participants about your solutions with optional continuing professional development credits available to participants (subject to approval of your training materials by independent CPD certifying authority)
Abloy UK fire safety infographic promotion on FMIndustry.com.
Infographics
Present data in an easy-to-understand format whilst funnelling prospects back to your website (or original source material).
■ Deliver data in an accessible way
■ Share insights and results to funnel new prospects on their journey or re-engage existing customers
■ Reach busy professionals who are selective in the content they consume
Super Rich 360 Degree VR Media Experiences
Full support for the IAB 360 degree ad format initiated by users clicking + dragging on a region of their smartphone or touchscreen monitor is available from January 2023.
■ Explore new possibilities for audience interaction by presenting video, panoramic and standard photo content within the Virtual Reality (VR) space
■ Increase brand engagement by 8 times on average
■ Use readymade collateral or commission your Super Rich 360 Degree media experience from our studio