Omnichannel Display Advertising & Branding
Orchestrate Multi-Region Visibility Across the Building Lifecycle.High-Frequency Touchpoints, Localised Authority, Multi-Market Precision.
Regional Precision with Firmographic Targeting
Target personas precisely by location and job function—from Capital Allocators to Site Engineers—to ensure zero budget is wasted on countries outside your market.
In-Market Intent Mapping
Reach prospects actively consuming content related to local market drivers, such as European ESG mandates, North American building regulations, or UK-specific net-zero retrofits.
Cross-Border Brand Integrity
Your assets run exclusively within vetted, premium B2B editorial environments. We protect multinational brand integrity by ensuring 100% human-verified traffic and contextually relevant placement.
OMNICHANNEL AD SOLUTIONS & SPECS
IAB-standard formats engineered for speed, engagement and cross-platform performance.
- The Power of 100% Share of Voice: Our high-impact units are designed for market-moving announcements. Leverage Homepage Takeovers (HPTO) to secure exclusive tenancy of all advertising inventory, creating a digital "wall-to-wall" brand experience.
- Gold Dust: Trusted by Centrica plc (FTSE 100) for critical corporate messaging and Camfil A/S for global clean-air solution launches.
- Standard Display Lifecycle Mapping: Surround your audience across the IID network using Leaderboards (728x90) and Skyscrapers (160x600). Every unit is served via our hosted Revive Adserver for transparent, real-time reporting.
From standard Leaderboards to 970x250 Billboards. We ensure maximum visibility on the titles decision-makers trust.
Homepage Takeovers (HPTO) – 100% Share of Voice for critical corporate launches (as used by Centrica plc).
- Elevate storytelling with pre-roll, in-stream, and 360-degree VR experiences.
- 360° VR – Boost purchasing intent by up to 27% through immersive facility walkthroughs.
- Narrative control via Dedicated Microsites and Branded Infographics.
- Dedicated Microsites – 100% SOV brand spaces (as used by EVVA-WERK).
STANDARD DISPLAY ADS
With IID Media you can enhance your omnichannel campaign by reaching potential customers with standard display Ads at multiple touchpoints
- Maximise your brand's reach with run-of-site (ROS) placement across one or more of our websites
- Implement popular IAB standard Ad sizes, including leaderboard (728x90px), medium rectangle (300x250px) and skyscraper (160x600px)
- Stay informed with campaign updates from our hosted instance of Revive Adserver
HIGH-IMPACT DISPLAY ADS
Power up your omnichannel campaign and drive awareness and conversions with messaging that demands attention at multiple touchpoints
- Implement standout IAB Billboard (970×250px) or portrait (300×600px) Ads for maximum visibility and impact
- Tailor your Ad experience to visitors on the go with IAB smartphone (300×50px) banners
Pictured: High-impact Ad delivery on FMIndustry.com for global clean air solutions provider, Camfil A/S.
HOMEPAGE TAKEOVER (HPTO)
Do you need to drive brand engagement, deliver critical corporate messaging, or support solution launches? Activating a HPTO on any of IID Media's market-leading online magazine titles guarantees a lasting impression on your target audience.
- Capture the attention of visitors with your branded creative as the homepage background skin and exclusive tenancy of all advertising inventory
- Benefit from third-party measurement solutions including display tags support for most major ad servers
Pictured: HPTO of FMIndustry.com by global energy solutions provider and UK FTSE 100 member company, Centrica plc.
DEDICATED MICROSITE
Take control of the narrative, optimise your omnichannel campaign, and elevate visitor experiences of your brand to the next level.
- Achieve 100% share-of-voice (SOV) for visitors to your dedicated brand space, creating an immersive and uninterrupted experience
- Engage your audience with your selection of interest-based editorial, advertorial, or video content framed by your corporate branding to dprovide a cohesive brand experience across all channels
- Funnel prospects by tailoring your content to different stages of the buyer journey, driving conversions and increasing ROI
Pictured: Multilingual microsite implementation for EVVA-WERK GmbH on FMIndustry.com funneling visitors from Austria, Belgium, Switzerland, Germany, Italy, Netherlands, Sweden and the UK to dedicated landing pages.
NEWSLETTER ADVERTISING
Reach our engaged audience of newsletter subscribers with a display, native or recruitment ads campaign.
- Serve IAB medium rectangle (300×250px) or dedicated smartphone banner (300×50px) Ad units
- Optionally re-target selective newsletter recipients on LinkedIn via our account-based marketing (ABM) team.
- Choose between broad-scope and segmented audience targeting (by sector/vertical, job function), or deliver solus newsletter broadcasts geotargeted by country or continent
Pictured: Solus email recruitment broadcast for HM Courts & Tribunals Service (UK Ministry of Justice/retained agency, Havas People).
VIDEO
Elevate your brand with video that drives engagement across multiple channels.
- Leverage the power of video storytelling with creative that resonates across devices and platforms, from desktop to mobile
- Show video ads in pre-, mid- or post- roll in-stream, outstream and native formats or amplify your existing Vimeo or YouTube conent with omnichannel marketing to engage buyers on their journey.
- Host or commission a "Video Walkthrough" of property you are offering for sale or to rent, or to demonstrate your facilities and on-site capabilities to buyers of your solutions.
- Maximise ROI with data-driven insights and optimisation that ensures video ads and native (promotional) video footage perform at their best
Pictured: Video promotion on FMIndustry.com of 'Briton Fire Door Safety in Review’ guide by American-Irish multinational security and life safety solutions provider and member company of the S&P 500, Allegion plc.
360 DEGREE EXPERIENCES
- Take your engagement to the next level by offering 360 Degree VR video experiences initiated by web visitors clicking and dragging on a region of their smartphone/touchscreen monitor
- Experience new possibilities for audience interaction by combining video, and standard or panoramic photo content within your VR space
- Boost purchasing intent by up to 27% and brand recollection by up to 28% compared to static 2D advertising (Nielsen).
- Use ready-made collateral or commission a 360 Degree media experience from our design studio - we offer full support for the IAB 360-degree ad format.
INFOGRAPHICS
Present data in an easy-to-understand format whilst funnelling prospects back to your website (or original source material).
- Deliver data in an easily accessible way
- Share insights and results to funnel new prospects on their journey or re-engage existing customers
- Reach busy professionals who are selective in the content they consume
Pictured: Infographic presentation by global security hardware manufacturer, ASSA ABLOY AB, on FMIndustry.com.
QUICK SPECS - DISPLAY & VIDEO
| Ad Type | Ad Format | Dimensions/Specifications |
|---|---|---|
| DISPLAY ADVERTISING | Standard Display Ads | 728x90px, 300x250px, 160x600px |
| High-Impact Display Ads | 970x250px, 300x600px | |
| Homepage Takeover (HPTO) | Varies, typically 1280x1024px or 1920x1080px | |
| NEWSLETTER ADVERTISING | Medium Rectangle | 300x250px |
| Smartphone Banner | 300x50px | |
| VIDEO | Pre-Roll, Mid-Roll, Post-Roll | 16:9 Aspect Ratio |
"Artic wouldn't be where they are today without your support"
24-month editorial sponsorship and multi-channel audience engagement strategy for UK mechanical and electrical (M&E) engineering services provider, Artic Building Services.
Lorri Delahunty
Partner - The BIG Bright Ideas Group (Agency)
IID MEDIA CLIENT PARTNER BRANDS
LET'S GET YOU STARTED
Contact our onboarding team to discuss delivering all your campaign objectives.