PROGRAMMATIC ADS

PIONEERING RESULTS-DRIVEN PROGRAMMATIC ADVERTISING

IGNITE BRAND GROWTH WITH DISPLAY ADS

Empower your brand with IID Media, the keystone for unlocking unparalleled success in programmatic advertising. Specializing in the built environment sector, we redefine success by seamlessly integrating strategic precision with cutting-edge programmatic advertising techniques. IID Media not only provides advertising opportunities on major programmatic ad platforms but also acts as your strategic referral to triumph in the dynamic advertising landscape.

Experience targeted campaigns with transparent metrics and detailed reporting, ensuring precision in tracking and optimizing your brand's performance. Benefit from brand/message amplification strategies that resonate across diverse channels. IID Media stands as your partner for results-driven retargeting, ensuring your brand message reaches and engages your audience effectively. Embark on a transformative journey of success with IID Media, your beacon in the evolving landscape of programmatic advertising.

Targeted Results Aligned with Your Objectives

IID Media's industry-specific insights and presence on major programmatic ad platforms guarantee campaigns that hit the mark. Harness measurable success with transparent metrics and comprehensive reporting, ensuring optimal results and brand/message amplification.

Omnichannel Integration for Consistent Reach

Integrate programmatic advertising seamlessly into your omnichannel strategy with IID Media. From elevating brand visibility to precision retargeting, our cohesive solutions synchronize across channels, ensuring a unified brand narrative throughout the customer journey.

Transparent Metrics for Informed Optimisation

Gain control with IID Media's transparent metrics and reporting. Monitor and optimize campaign performance, delivery, and advertising metrics in real-time, ensuring maximum value and measurable success.

UNIFIED CHANNELS, INCLUDING PROGRAMMATIC

Orchestrate a unified message, resonating across diverse channels, including programmatic advertising. Maximise brand impact by capturing and nurturing audiences at every touchpoint in their strategic buying journey.

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STRATEGIC INSIGHTS FOR INFORMED CAMPAIGNS

Navigate the dynamic buying journey strategically. Harness comprehensive metrics and robust reporting for insightful campaign analysis. From initial touchpoints to conversions, gain strategic insights to refine and enhance advertising campaigns.

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PERSONALISED CONVERSION PATHS FOR TARGETED RESULTS

Envision display ads as bespoke guides, tailoring content to varied personas. Drive targeted results by connecting intimately with unique purchasing paths. Achieve measurable conversions through personalised engagement strategies.

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PROGRAMMATIC TARGETING SOLUTIONS

Precision Targeting for Enhanced Conversions

Leverage IID Media's programmatic targeting solutions to reach your ideal audience with unparalleled precision. Utilize advanced targeting parameters and real-time bidding for optimal engagement and conversions.

Benefits:

■ Precision targeting based on user demographics, behavior, and interests.

■ Real-time bidding for cost-effective and dynamic ad placements.

■ Maximize campaign effectiveness with granular control over targeting parameters.

CONTEXTUAL PROGRAMMATIC AD PLACEMENTS

Align Your Message with Relevant Content

Ensure your brand message resonates by utilizing IID Media's contextual programmatic ad placements. Dynamically match your ads with contextually relevant content across our network, enhancing visibility and audience resonance.

Benefits:

■ Contextually relevant ad placements for increased engagement.

■ Improved brand visibility by aligning with relevant content.

■ Enhanced audience connection through strategically placed ads.

PROGRAMMATIC RETARGETING STRATEGIES

Re-Engage and Convert Your Audience

Boost conversion rates with IID Media's programmatic retargeting strategies. Keep your brand top-of-mind by strategically displaying ads to users who have previously interacted with your site, increasing the likelihood of conversions.

Benefits:

■ Target users who have shown interest in your brand.

■ Improve brand recall and re-engage potential customers.

■ Drive higher conversion rates by reaching a primed audience.

PROGRAMMATIC VIDEO ADVERTISING

Captivate Audiences with Dynamic Video Ads

Elevate your brand's storytelling through IID Media's programmatic video advertising. Deliver compelling messages with precision by incorporating video ads seamlessly into the programmatic landscape.

Benefits:

■ Dynamic video ad placements for enhanced engagement.

■ Utilize the power of sight, sound, and motion for impactful storytelling.

■ Leverage programmatic efficiency for strategic video ad distribution.

PROGRAMMATIC NATIVE AD CAMPAIGNS

Seamlessly Blend In, Stand Out

Achieve a harmonious integration of your brand within relevant content through IID Media's programmatic native ad campaigns. Enhance visibility and engagement by seamlessly blending your ads into the user experience.

Benefits:

■ Native ad placements for a non-disruptive user experience.

■ Increased engagement through seamless integration.

■ Strategic placement within relevant content for maximum impact.

QUICK SPECS - DISPLAY & VIDEO

Ad Type	Ad Format	Dimensions/Specifications
DISPLAY ADVERTISING	Standard Display Ads	728x90px, 300x250px, 160x600px
	High-Impact Display Ads	970x250px, 300x600px
	Homepage Takeover (HPTO)	Varies, typically 1280x1024px or 1920x1080px
NEWSLETTER ADVERTISING	Medium Rectangle	300x250px
NEWSLETTER ADVERTISING	Smartphone Banner	300x50px
VIDEO	Pre-Roll, Mid-Roll, Post-Roll	16:9 Aspect Ratio

SOME OF OUR PAST AND CURRENT CLIENT BRANDS

LET'S GET YOU STARTED

Contact our onboarding team to discuss delivering all your campaign objectives.