NATIVE ADS
Blend your promotional messages seamlessly with IID Media's industry news and coverage of current best practices.
WHY GO NATIVE?
Integrate your promotional messaging with our trusted media platforms to nurture target audiences and establish authentic business connections. Leverage omnichannel delivery to amplify delivery of your native ads in our newsletters, platforms operated by our programmatic advertising partners and on social media.
IID Media native advertising solutions are tailored for the awareness and consideration stages of the promotional funnel. Choose between broad-scope targeting to multi-disciplinary professionals in the built environment or narrow your scope to reach specific personas, demographics, geographies and interests.
Our native advertising portfolio includes text, display and video ads, sponsored article and blog placements, product reviews and dedicated channels for promoting special offers to influence decisions and drive purchases.
OUR COMMITMENT TO TRANSPARENCY: IID Media has adopted UK Advertising Standards Authority (ASA) and US Federal Trade Commission (FTC) guidelines on labelling native advertising.
Authentic Storytelling
Place your promotional material inside the content well of our regular online and newsletter editorial to minimise disruption to the natural flow of reading and maximise engagement.
Precise Targeting
Benefit from multiple delivery options for your ad content including geotargeting and targeting different buyer touchpoints with different messages.
Omnichannel Strategy
Take control of the buying narrative by extending your native ads campaign across multiple platforms and channels. Create a cohesive brand experience to further reinforce your market presence.
NATIVE ADVERTISING WITH IID MEDIA
| Native Advertising Channel | Key Benefits |
|---|---|
| In-Feed/In-Stream | Seamless integration within platform content, fostering user engagement. |
| Out-Stream | Flexibility with video placement outside editorial content, enhancing visibility. |
| Native Display Ads | Mimics platform style for cohesive branding and effective brand awareness. |
| Native Text Ads | Seamless blending with editorial content, suitable for promoting specific content types. |
| Native Video Promotions | Capitalizes on the popularity of video content, enhancing overall user engagement. |
| Branded Content/Sponsored Articles | In-depth storytelling and narrative building, fostering brand authority and trust. |
In-feed Native Ads
Seamlessly Blend Promotions with Editorial Flow
Integrate your brand seamlessly within the editorial flow using IID Media's In-Feed Advertisements. These ads maintain a natural user experience, seamlessly appearing within the digital platform's content. Sponsored posts in IID's news feed, harmoniously appearing alongside regular articles, ensure a cohesive and engaging experience for your audience.
Benefits:
■ Increase brand awareness with native placements.
■ Guide potential customers through the decision-making process.
■ Leverage an omnichannel approach for cohesive brand exposure.
Pictured: NHS Jobs In-stream native ads campaign on FMIndustry.com.
Native Video Series
Visual Storytelling for Immediate Impact
Engage your audience with IID Media's Native Video Series, collaboratively produced to blend informative content with brand promotion. Imagine a series on urban development trends sponsored by your company, visually impacting your audience and influencing their decisions.
Benefits:
■ Create an immersive brand experience through visual storytelling.
■ Amplify your brand's message across multiple channels.
■ Guide your audience through the buyer's journey with content.
Customised Newsletter
Tailored Insights for Omnichannel Engagement
Embark on an omnichannel journey with IID Media's Customised Newsletters. Curated to cater to diverse interests, envision a newsletter rich in industry news and expert insights, with a sponsored section highlighting your latest offerings. Your brand's story unfolds seamlessly, guiding the audience through their buying journey with tailored content.
Benefits:
■ Target specific demographics with curated content.
■ Engage your audience with personalized insights.
■ Subtly integrate your brand into tailored, informative newsletters.
Pictured: In-stream native advertising campaign for NHS Jobs on FMIndustry.com.
Branded Content Hubs
Elevate Your Expertise in a Dedicated Space
Explore the immersive world of IID Media's Branded Content Hubs. Within these dedicated sections, brands in the built environment can showcase curated content, from articles to videos. As an example, envision IID's "Construction Insights" hub, where your brand seamlessly integrates expertise, offering valuable content to guide your audience through the decision-making process.
Benefits:
■ Establish thought leadership within the built environment.
■ Authentically connect with your target audience.
■ Guide potential customers through the consideration stage.
Pictured: Branded Content Hub (Microsite) for smart security solutions provider EVVA Sicherheitstechnologie GmbH on FMIndustry.com.
Sponsored Podcast Episodes
Amplify Your Message with Auditory Influence
Immerse your brand in the auditory realm with IID Media's Sponsored Podcast Episodes. Picture a podcast episode delving into the latest innovations in the built environment, engaging your audience with insightful discussions and subtly integrating your brand's messages into their listening experiences.
Benefits:
■ Leverage auditory influence for impactful brand messaging.
■ Extend your brand's voice across various channels.
■ Engage potential customers through insightful discussions.
Pictured: In-stream native advertising campaign for NHS Jobs on FMIndustry.com.
Native Infographics
Visual Narratives for Lasting Impressions
Capture attention with IID Media's Native Infographics. Imagine an infographic illustrating trends in urban development, adorned with your branding. Through an omnichannel approach, your brand makes a visual impact, ensuring lasting impressions across various touchpoints.
Benefits:
■ Convey complex information with visually appealing content.
■ Strengthen brand recall with branded infographics.
■ Guide potential customers visually through the buyer's journey.
Pictured: Infographic presentation on FMIndustry.com by Nasdaq-listed Swedish multinational manufacturer of locks and security systems, Assa Abloy AB.
Quizzes and Polls
Engage, Educate, Interact
Enhance audience engagement with IID Media's Interactive Quizzes and Polls. Envision a quiz on the latest trends in sustainable construction, sponsored by your company. These interactive experiences become touchpoints, subtly promoting your brand and guiding your audience through the decision-making process.
Benefits:
■ Engage your audience through interactive content.
■ Gather valuable insights through polls.
■ Guide potential customers with tailored quizzes.
Pictured: In-stream native advertising campaign for NHS Jobs on FMIndustry.com.
Social Media Takeovers
Connect Authentically Across Platforms
Forge authentic connections through IID Media's Social Media Takeovers. Assume control of IID's social media accounts for a day, sharing behind-the-scenes insights and industry perspectives. Authentically engage with the audience, establishing connections that reverberate across various social platforms and touchpoints.
Benefits:
■ Establish authentic connections with your audience.
■ Showcase your brand's personality through social media.
■ Guide potential customers through a personalized, authentic brand experience.
PAST & CURRENT CLIENTS
"Artic would not have reached where they are without your support".
36-month sponsored content campaign on FMIndustry.com for UK mechanical and electrical (M&E) engineering services provider and Mecsia Group business, Artic Building Services.
Lorri Delahunty
Director, The Big Bright Ideas Group
LET'S GET YOU STARTED
Contact our onboarding team to discuss delivering all your campaign objectives.