KNOWLEDGE
MARKETINGPresent knowledge-based solutions to common industry challenges whilst showcasing your R&D and research.
PRESENT KNOWLEDGE-BASED SOLUTIONS TO INDUSTRY CHALLENGES
Elevate your brand through IID Media's Knowledge Marketing, a bespoke strategy designed for businesses seeking to dominate their industry. Unlike traditional content marketing, our approach positions your brand as an authoritative force. Benefit from targeted exposure and thought leadership, strengthening your market presence. IID Media strategically disseminates knowledge across channels, ensuring your brand is not just heard but respected. Experience a direct impact on business growth, with increased credibility and brand visibility. Choose IID Media for a dynamic Knowledge Marketing approach that propels your brand to the forefront of industry conversations, establishing lasting influence and driving tangible results.
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IID Media native advertising solutions are tailored for the awareness and consideration stages of the promotional funnel. Choose between broad-scope targeting to multi-disciplinary professionals in the built environment or narrow your scope to reach specific personas, demographics, geographies and interests.
Our native advertising portfolio includes text, display and video ads, sponsored article and blog placements, product reviews and dedicated channels for promoting special offers to influence decisions and drive purchases.
Reinforce Industry Leadership
With IID Media's Knowledge Marketing, establish your brand as an industry leader, leveraging strategic dissemination of knowledge to reinforce your authority within the market.
Targeted Cross-Channel Exposure
Experience heightened visibility as our Knowledge Marketing solutions strategically place your brand in targeted channels, amplifying exposure and ensuring your expertise reaches the right audience.
Enhance Credibility & Influence
IID Media's approach goes beyond information sharing, cultivating a strong sense of credibility and influence for your brand, driving trust and fostering lasting connections with your target audience.
NATIVE ADVERTISING WITH IID MEDIA
| Native Advertising Channel | Key Benefits |
|---|---|
| In-Feed/In-Stream | Seamless integration within platform content, fostering user engagement. |
| Out-Stream | Flexibility with video placement outside editorial content, enhancing visibility. |
| Native Display Ads | Mimics platform style for cohesive branding and effective brand awareness. |
| Native Text Ads | Seamless blending with editorial content, suitable for promoting specific content types. |
| Native Video Promotions | Capitalizes on the popularity of video content, enhancing overall user engagement. |
| Branded Content/Sponsored Articles | In-depth storytelling and narrative building, fostering brand authority and trust. |
Whitepaper Sponsorship
Position Your Brand as the Trusted Industry Partner
Elevate your standing by sponsoring a series of whitepapers showcasing knowledge-led solutions to common industry challenges.
Benefits:
■ Establish your brand as an authority, cultivating trust and credibility among your target market.
■ Whitepapers act as compelling lead magnets, capturing valuable contact information and generating high-quality leads.
■ Provide in-depth and valuable content, encouraging prolonged engagement with your brand and fostering a deeper connection with your audience.
Pictured: Promotion of "PestConnect" Whitepaper on FMIndustry.com by global pest control solutions and UK FTSE 100 member company, Rentokil Initial PLC (May 2023).
Webinar Sponsorship
Lead the Conversation with (almost) 100% Share-of-Voice
Sponsor informative webinars to position your brand as a trusted industry resource and engage your audience in real-time.
Benefits:
■ Showcase your brand as the go-to source of industry insights, amplifying your thought leadership via our promotional channels.
■ Capture valuable prospect information across multiple touchpoints during and following each webinar.
■ Build stronger relationships by engaging your audience through live Q&A sessions, fostering direct interaction and opportunities for feedback.
Executive Roundtables
Exclusive Access to Decision-Makers and Influencers
Sponsor executive roundtable discussions to gain exclusive access to industry decision-makers and influencers.
Benefits:
■ Connect directly with key industry figures, fostering relationships that drive business growth.
■ Position your brand in front of influential decision-makers, increasing visibility and influence within your target market.
■ Showcase your strategic thought leadership on an exclusive platform, demonstrating your expertise to a select audience.
CPD Certification
Empower Professional Growth with IID Media's CPD Certification and Training
Sponsor Continuing Professional Development (CPD) programs, associating your brand with meaningful training sessions attended by professionals seeking to advance their careers.
Benefits:
■ Promote your brand alongside recognized CPD training, increasing visibility and credibility within your industry.
■ Align your brand with the latest industry developments, demonstrating thought leadership and expertise.
■ Foster talent by empowering participants to acquire new knowledge and skills, enhancing their professional success.
Webcasts
Maximise Reach and Engagement through Targeted Webcasts
Sponsor exclusive webcasts to strategically position your brand in front of a targeted audience, maximising reach and engagement.
Benefits:
■ Showcase your brand's expertise in a focused environment, positioning yourself as a thought leader in your industry.
■ Engage with a specific audience through live webcasts, tailoring your content to resonate with key demographics.
■ Extend the impact of your message across multiple channels, ensuring your brand reaches and resonates with a broader audience.
Sponsored Masterclass
Elevate Industry Expertise with Sponsored Masterclasses
Sponsor and conduct exclusive masterclasses to deepen industry knowledge, positioning your brand as a go-to source for expert insights.
Benefits:
■ Provide in-depth educational content that goes beyond standard offerings, establishing your brand as a valuable resource.
■ Associate your brand directly with high-quality, expert-driven content, enhancing your reputation and credibility.
■ Tailor masterclasses to meet the specific needs of your target audience, delivering a unique and valuable learning experience.
Quizzes and Polls
Engage, Educate, Interact
Enhance audience engagement with IID Media's Interactive Quizzes and Polls. Envision a quiz on the latest trends in sustainable construction, sponsored by your company. These interactive experiences become touchpoints, subtly promoting your brand and guiding your audience through the decision-making process.
Benefits:
■ Engage your audience through interactive content.
■ Gather valuable insights through polls.
■ Guide potential customers with tailored quizzes.
Pictured: In-stream native advertising campaign for NHS Jobs on FMIndustry.com.
Social Media Takeovers
Connect Authentically Across Platforms
Forge authentic connections through IID Media's Social Media Takeovers. Assume control of IID's social media accounts for a day, sharing behind-the-scenes insights and industry perspectives. Authentically engage with the audience, establishing connections that reverberate across various social platforms and touchpoints.
Benefits:
■ Establish authentic connections with your audience.
■ Showcase your brand's personality through social media.
■ Guide potential customers through a personalized, authentic brand experience.
Report Sponsorship
Insightful Content Backed by Your Brand
Sponsor industry reports to align your brand with comprehensive insights, providing your audience with valuable data and analysis.
Benefits:
■ Enhance your brand's credibility by associating it with authoritative industry research and reports.
■ Capture leads by offering reports as valuable resources, fostering direct engagement with your audience.
■ Showcase your brand as a contributor to industry knowledge, reinforcing your position as a key player in your sector.
Pictured: In-stream native advertising campaign for NHS Jobs on FMIndustry.com.
PAST & CURRENT CLIENTS
"Artic would not have reached where they are without your support".
36-month sponsored content campaign on FMIndustry.com for UK mechanical and electrical (M&E) engineering services provider and Mecsia Group business, Artic Building Services.
Lorri Delahunty
Director, The Big Bright Ideas Group
LET'S GET YOU STARTED
Contact our onboarding team to discuss delivering all your campaign objectives.